- You know your KOLs, but who are the thought leaders and influencers?
- Who do they influence?
- To what extent do they influence others?
- What are their behaviours and attitudes?
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Who should you invite to seminars/conferences?
Who should be on your advisory panels?
How are your priority targets differentiated from non-targets?
Identify which physicians belong to which market segments and develop strategies accordingly
Use experienced researchers to structure questions, integrate data and analyse responses