About Us

 

Founded by Debbie Field and Shane Pearse, 3rd April 2008. We are a new business, bringing to you a wealth of knowledge and experience with…

 

 

Our Team:
Debbie Field (BSc Psych Hons., Grad Dip Mktg)

Marketing, qual/quant research experience (over 25 years). Prior to Dendrite/Foresearch was partner at Quadrant research

Healthcare marketing, targeting, database, sales force effectiveness (12 years)

Business management (20 years)

Within Australia and Asia

 

Shane Pearse (B Com, QPMR)

Marketing, research experience (over 20 years, the last 13 specialising in healthcare)

Prior to Foresearch/Dendrite was at TNS

In addition to researching medications, has worked in areas such as sales force targeting and access, DTC advertising, wound care, hospital supplies and medical equipment, use of the Internet, IT and software tools

 

Yvette Blackwood (BA Mass Comm.)

10+ years marketing and research experience, having worked as a specialist in both qual and quant agencies
Expertise in pharma, B2B and consumer research

 

Our team are each members of the AMSRS and bound by its code of conduct.